Muse AI Pricing: Is Muse Free? Plans & Costs Explained
Muse is free for most things, with Power and Maximum subscription plans reported at $20 and $100 per month. What's confirmed, what's press-reported, and what's still unknown.
Muse, Meta's personal AI agent, is free for most everyday use — but it's not free forever if you lean on it hard. Here's exactly what's confirmed about Muse pricing, what's been reported by press, and what Meta hasn't said yet.
The official word on price
Meta's launch announcement (September 8, 2026) describes pricing in one sentence:
"It's free for most of what people need, with subscription plans for people who want to do more."
That's the full official statement so far — Meta has not published a Muse pricing page with plan details.
The launch plans (press-reported)
Two major outlets reported the specifics on launch day, quoting Meta:
| Plan | Price | What's reported |
|---|---|---|
| Free | $0 | "Most of what people need"; TechCrunch reports a usage meter shows your remaining allowance percentage |
| Power | $20/month | First paid tier at launch (TechCrunch/CNBC, quoting Meta) |
| Maximum | $100/month | Top tier at launch (TechCrunch/CNBC, quoting Meta) |
Important caveats:
- These plan names and prices come from TechCrunch and CNBC reporting on launch day — CNBC says Meta's AI chief Alexandr Wang confirmed the $20/$100 tiers. Meta hasn't published them on its own site yet, so details could still shift.
- A payment card is required to get started, per TechCrunch — even if you never pay. That's unusual for a "free" product and is likely tied to Muse's ability to make purchases on your behalf (more below).
- What exactly triggers the paid tiers (how much usage, which features) has not been published.
What you can do on the free tier
Based on Meta's framing, the free tier covers ordinary agent use: chatting with Muse, giving it tasks, letting it research with its browser, and using connected apps. Since Muse is a week old, treat the exact ceiling as unknown — the in-app usage meter is currently the most reliable indicator.
Purchases are separate from your subscription
Muse can spend your money — that's a feature, and it has its own payment path:
- Muse checks out with Link built by Stripe, using a one-time-use card so your real card number stays hidden. Meta says Muse is the first AI agent covered by Link's purchase protections (coverage for damaged or lost items, price drops, no-fee returns and a return guarantee on eligible purchases).
- Shop Pay support is "coming soon," along with 1Password support.
- You control the leash: Muse is designed to check with you before sensitive actions like making a purchase. Our guides recommend keeping that approval rule on and adding a budget line to any shopping task — see the Muse privacy guide and the shopping task library.
How Muse compares on price
For context, here's what competing assistant subscriptions cost as of September 2026 (from each company's own pricing pages):
| Product | Entry paid plan | Top consumer plan |
|---|---|---|
| Muse (Meta) | Free tier; Power $20/mo (press-reported) | Maximum $100/mo (press-reported) |
| ChatGPT (OpenAI) | Plus $20/mo | Pro $200/mo |
| Claude (Anthropic) | Pro $20/mo ($17/mo annual) | Max from $100/mo |
| Gemini (Google) | Google AI Pro $19.99/mo | Google AI Ultra |
If Muse's free tier covers your needs, it's the most generous entry point among the major agents; heavy users end up in a similar $20–$100 band everywhere.
What's still unknown
- Official plan pages and exact free-tier limits
- Whether WhatsApp-only usage counts against the same usage meter
- Family or multi-account pricing
- International pricing (Muse is US-only right now — see availability)
We'll update this page as Meta publishes official pricing details. For more background, start with what Muse AI is, or use the prompt generator to get more value out of whatever tier you're on.
Frequently Asked Questions
Is Muse AI free?
Mostly yes. Meta's official wording is that Muse is "free for most of what people need, with subscription plans for people who want to do more." Heavy use moves you into paid plans.
How much is the Muse subscription?
TechCrunch and CNBC both report two launch plans: Power at $20/month and Maximum at $100/month, quoting Meta. Meta has not published its own pricing page yet, so treat these as press-reported until then.
Do I need a payment card to use Muse?
Per TechCrunch's launch report, Muse requires a payment card to get started, even on the free tier — likely because the agent can make purchases for you through Link built by Stripe. You can require approval before any purchase.
Is there a usage limit on the free plan?
Meta hasn't published free-tier limits. TechCrunch reports the app includes a usage meter showing how much of your allowance remains, with subscriptions kicking in as usage increases.
Official sources
This is an independent guide and is not affiliated with or endorsed by Meta.
Put Muse to work
Browse ready-made task guides or generate a copy-ready Muse instruction in seconds.