Is Muse AI Free? Pricing and Availability Explained

Is Muse AI free? The short answer, one day after launch: there is a free way to use Muse, Meta's personal AI agent — but Meta has not published exact prices or free-tier limits, and the paid tiers we know about come from press reporting, not Meta.

Here's exactly what's official, what's reported, and what's still unknown.

What Meta has officially said about Muse pricing

Meta's announcement gives one sentence of pricing: Muse is

"free for most of what people need, with subscription plans for people who want to do more."

That's it — no official prices, no plan names, and no published plan pages as of September 9, 2026. Any specific dollar figure you see attached to Muse is press reporting, not an official Meta price list.

The reported tiers: Power and Maximum

According to reporting from TechCrunch and CNBC, Muse has two subscription tiers:

• Power — $20/month
• Maximum — $100/month

Attribute those numbers to the press, not to Meta: Meta has not confirmed them, hasn't published plan pages, and hasn't said what each tier includes. Our Muse AI pricing page tracks the official picture as it develops — that's the page to check before spending money.

What we don't know about the free tier

The free side of Muse is the least documented part:

• Usage limits are not confirmed. No official word on how many tasks, messages, or agent runs a free user gets.
• A card may be required. TechCrunch reports that a payment card is required at signup and that a usage meter warns you before free limits are hit. If accurate, "free" still means handing over payment details — worth knowing before you sign up.
• Age requirement is press-reported only. AP reports Muse is for people 18 and over; it isn't confirmed on a Meta page.
• "Most of what people need" is undefined. Until limits are published, nobody outside Meta can say where the free tier ends.

Where Muse is actually available

Pricing only matters where you can sign up:

• US only at launch. Meta says Muse is "rolling out in the US on iOS, Android, and muse.ai," with AI glasses support coming soon. WhatsApp is also listed as an access point in the same announcement.
• No international roadmap. Meta has announced nothing for the UK, EU, Canada, Australia, or anywhere else — and we won't predict dates. Press reports say Reddit users outside the US have found Muse doesn't work for them yet.

If you're outside the US, our Muse availability page is the place to check for changes. Availability and pricing are linked for a practical reason: even the free tier currently requires getting through a US rollout, so "free" doesn't help if you can't sign up. Meta also hasn't published anything about how Muse behaves for US users traveling abroad — we'll update when that's known.

Where you can sign up (official access points only)

Per Meta's announcement, there are three official ways to reach Muse:

• the Muse app for iOS and Android,
• muse.ai in a browser,
• WhatsApp.

AI glasses support is listed as coming soon. That's the complete list — no desktop app, browser extension, or third-party marketplace listing has been announced, so treat any other download source as unofficial and unsafe. Big AI launches reliably attract fake download pages, and our Muse download guide keeps the verified access points in one place.

One signup-time note: since TechCrunch reports a payment card is required at signup, treat the card you attach with the same care as any subscription — and remember that Meta says you can change access or disconnect a connected service whenever you want.

How Muse's reported prices compare

If the reported numbers hold, Muse lands in line with rival AI subscriptions (all prices verified from official pricing pages, September 2026):

Service	Entry paid tier	Top tier
Muse (press-reported)	Power, $20/mo	Maximum, $100/mo
ChatGPT	Plus, $20/mo	Pro, $100–200/mo
Claude	Pro, $17/mo billed annually ($20 monthly)	Max, from $100/mo
Gemini	Google AI Pro, $19.99/mo	Ultra, from $249.99/mo

The pattern: $20/month is the industry's standard entry point for serious AI features, and $100/month buys the high-agency tier. Muse's reported pricing follows it almost exactly. For a deeper look at how the products differ, see Muse vs ChatGPT or our other comparison guides.

Should you pay for Muse?

A practical stance for the first weeks after launch:

1. Start free. Meta's own framing is that free covers "most of what people need." You'll find out quickly whether you hit a wall.
2. Watch the usage meter. If TechCrunch's reporting is right, Muse warns you before free limits hit — that warning, not marketing, tells you what the free tier is really worth.
3. Wait for official plan pages before subscribing. Tier names, inclusions, and cancellation terms should eventually appear on Meta's own pages; our pricing page will note when they do.
4. Compare against what you already pay. If you're on ChatGPT Plus or Claude Pro, our comparison guides cover what Muse's agent does differently before you add a second $20 subscription.
5. Don't expect a separate WhatsApp deal. Muse in WhatsApp is the same product with the same pricing; per CNBC, the WhatsApp version simply lacks the feed and ideas tool. Free access there isn't a second, freer product.

Keep reading

• Muse AI Pricing — the full pricing picture, updated as Meta confirms details.
• Muse AI Availability — where and how you can access Muse right now.
• Muse vs ChatGPT — the two most likely $20 agents, compared.